For a while there, I doubted this one. Jeremy Piven‘s first lead in a comedy since PCU had been establishing permanent residence within the IMDB webpages for what feels like two years now. A number of release date pushbacks, a fear that it’d go straight-to-DVD or get dumped into only 100 theaters before dying a quick demise. The “Used Cars meets Semi-Pro” premise isn’t exactly a slam dunk, but a Piven and Will Ferrell team-up inherently has promise. So what gave?
Produced by Ferrell’s Gary Sanchez Productions (remember when they were called Dirty Sanchez?), The Goods: Live Hard, Sell Hard finally has a firm drop date: August 14, placing it in competitive heat with the fourth Final Destination time-killer (in 3D….meh) and the sure-to-be-better District 9. Unless The Final Destination (do you promise?) shocks and awes, I’d imagine that Jeremy Piven has the weekend pretty much on lock.
The trailer (included after the jump) is good, not great. Starts off slow with the Ari-Gold-ish monologue on the airplane, but gains momentum once the man Ken Jeong pops up (the “male Asian” Jane Lynch, he’s becoming). The Goods: Live Hard, Sell Hard has potential, but damn if Piven can only play Ari variations. Enough’s getting to be enough.
The film’s first-time director, Neil Brennan, is the man who co-commandeered The Chappelle’s Show, so he should certainly know hiw way around the funny. At least one would hope.
This’ll be a comedy that telegraphs its laughs one-by-one, cheap thrill on top of earned belly-chuckle. Sometimes, though, this kind of junk food totally hits the spot: