The red flags started waving over a year ago for Dominic Sena’s Whiteout. For one, the film has suffered from more drop-date pushbacks than a late ’90s Wu-Tang Clan solo album, to the point where I’d think that the cast won’t even bother to do any press come August/September—-“Just put the damn movie out and clear our checks,” they’ll most likely fire in the studio’s direction. Then take into account that, at one point, there was talk of releasing this earlier in ’09 to follow on what was thought to be the star-making success of Will Eisner’s The Spirit for newcomer Gabriel Macht, who you’ll glimpse for a blink’s time in Whiteout‘s trailer. We all know how that story unfolded, though, how astonishingly terrible The Spirit is/was.
Now, having seen the trailer, it’s clear that Whiteout‘s problems are even bigger than before. The first issue is a simple shrug issued at the marketing department: you have the gifted, wine-fine Kate Beckinsale starring in your movie, and you don’t make any emphasis on it? That’s sabotage, you nitwits (**see picture to the right for a reminder**). And secondly, why does this trailer have such a wannabe-30 Days of Night, ultra horror feel, when Greg Rucka’s Whiteout graphic novel two-pack is a clever, dare I say “white knuckle” (you couldn’t have avoided that pun either, so blow me where the pampus is) thriller/murder mystery, certainly not “horror”? Clearly Warner Bros. hasn’t the foggiest on how to sell this flick. Desparation mode. Def Jam-like hands-in-the-air, washing-of-hands of a lower-importance project soon to follow. Warner has the equally-suspect-looking Sherlock Holmes to focus on, after all.
I, for one, am not sold. Decide for yourselves, though [Whiteout trailer, after the jump]: