Up until now, I’ve been scratching my temple when it comes to Neill Blomkamp’s District 9, mainly over just how the film’s alien race will look, interact, emote. The film’s central premise, an extraterrestrial race living on Earth and treated as second-class citizens, is brilliance in action, and it means that we’re going to see plenty of ETs. Varying personalities seem mandatory, ranging from the friendlier aliens to pissed-off rebels, all looking for a bit of freedom in another world.
Not sure why this concept intrigues me as much as it does, but whatever. I’m fiending for some innovative new sci-fi, an itch briefly scratched by Duncan Jones’s recent sleeper Moon. What’s making me love District 9 even more these days is the film’s viral and outdoor marketing campaign. Red posters plastered on city walls and building sides, treating the movie’s aliens as a real-life problem. Issuing warnings to pedestrians on West 23rd Street. A commercial-like piece of promo surfaced earlier today, giving instructions to citizens on how to handle the aliens if encountered. We see the other-worlders leap from rooftops, slapbox shit out of cops’ hands, and just look generally irritated, on the defense for no fair reason.
District 9 keeps looking more and more gratifying, original. Hopefully the rest of the moviegoing world gives two shits about this one when it drops in theaters on August 14. If they release more promos such as this one, found after the jump, I’ll keep doing my part in waking the nappers up: