True story: I was all about the Taco Bell dog back in the day. Loved those commercials, actually purchased a plush doll that voiced the iconic “Yo quiero Taco Bell” catchphrase upon cord-pulling request. He was the first spokesdog to capture my heart in the wake of Spuds Mckenzie, and he was awesome. Even when I learned that “he” was in fact a “she,” named Gidget, I didn’t bat an eye. She was the sole reason why I nearly went on an annoying rampage to convince my ‘rents that the house needed a chihuahua, with haste.
Today, if I were made of softer stuff, I’d shed a tear. And, no, this isn’t a joke, or sarcasm. I’m serious—–long live the Taco Bell dog. It’s been one hell of a summer for celebrities on their way out.
The words of People:
Taco Bell Chihuahua Dies
She charmed millions without ever saying a word, and managed to make fast food tacos adorable. Gidget, the Chihuahua best known for her Taco Bell ad campaign, died from a stroke on Tuesday night at age 15.
“She made so many people happy,” says Gidget’s trainer, Sue Chipperton. PEOPLE met both Gidget and Sue at a Hollywood animals photo shoot in February, where the pup was a consummate pro and delighted the crew with her playful nature.
The mostly retired actor lived out her days laying in the sun – “I like to joke that it’s like looking after a plant,” says Chipperton – and entertaining at shoots when her trainer brought her along. “Gidget,” says Chipperton, “always knew where the camera was.”
AFTER THE JUMP, SOME OF GIDGET’S GREATEST HITS: